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How to Spring Clean Your Digital Marketing

The days are getting longer, the temperatures are rising, flowers are blooming, spring is here! In the spirit of rebirth and renewal that comes with spring, let’s not only spring clean our homes, but also clean up our digital marketing.  Here at AdVision, we recommend regular assessments of your marketing channels, to ensure you are maximizing your efforts, and keeping each current. What better way to do this than with audits? Here are five audits we conduct to keep our marketing efforts sparkling and fresh:

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How to Choose Between Paid Search and Social Media Marketing

Should your company do paid search or social media marketing? The truth is, you need to be doing both, and the right marketing agency can help.   Paid search marketing, also known as SEM (search engine marketing), includes ads on search engines, including Google, Yahoo and Bing, to help users find your business when they need it most.   Social media marketing  is any type of marketing performed on social media sites like Facebook, Twitter, Snapchat and others.
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How to Maximize Social Media Marketing—Without Going Crazy!

Let’s face it—it’s hard to keep up with the social media landscape these days. As soon as you finally have a solid strategy for marketing your brand on Facebook, then you start wondering, “should I be on Snapchat? What about doing Facebook Live? Instagram stories?” And suddenly, your head is spinning in feeds and ads and content, and you’ve lost sight of your marketing strategy altogether.

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6 Psychological Principles You Should Definitely Be Using in Your Marketing

Back in high school, psychology was my favorite class. I loved learning about what goes on inside the brain. Cognitive bias, or the tendency to think or act a certain way outside our rational way of thinking, is one of the concepts I found most fascinating. And guess what? As grown-up marketers, understanding a few of these behavioral psychology concepts can be highly beneficial for all of us. 

One of the most important tools of marketing is to understand the audience we are trying to reach and persuade. These cognitive concepts allow us to better understand whom we’re talking to and predict how they will act. Keeping them at the forefront of your mind during creation of your marketing strategy will make for a much smoother, more effective message. Thank you, psych professor! 

Let’s go back to the classroom – here are six psychological principles to keep in your back pocket.

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How to Create Instagram Ads in Facebook’s Power Editor

In order to have a comprehensive marketing plan, incorporating social media is necessary. Your business should have a strong online presence on not just Facebook, but also other social media platforms such as Instagram and Twitter. Fortunately, Instagram has made it easier than ever for users to create advertisements. This has opened up a whole world of unique possibilities for marketers. Here are a few steps that will help you create Instagram advertisements in Facebook's power editor.

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Here’s What You Need to Know About Ad Blocking in iOS 9

In case you have been out of the tech loop, Apple released its new iPhone and iOS 9 operating system two weeks ago. In addition to more fine-tuned features like better navigation in Apple Maps, more built-in apps, and new emojis (finally, the taco!), the new operating system will now allow users to install ad blocking apps. This means users can now easily block third-party scripts, pop-up ads, trackers, and other forms of advertising that could come through.


Of course, ad blocking apps aren’t a novel idea. So what’s the big deal?

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Changes to Facebook for Digital Marketing in 2015

Facebook boasts more than 1 billion active users as of the third quarter of 2014. The social media giant has transformed from a communications platform between a few businesses and people into a huge empire capable of connecting businesses to millions of people without an extreme cost. For the past few years, businesses have had the luxury of endlessly promoting themselves without worry about fall-out from Facebook. However, Facebook has revealed some major changes coming in 2015 that will impact the manner in which businesses use digital marketing through the site.

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Google Trends & The ALS Ice Bucket Challenge

 

The Analytics Proving a Successful Social Campaign

Over the last month or so there been millions of impressions on thousands of creative videos, and social media has helped raise $100 million and counting for ALS research through the ALS Ice Bucket Challenge social campaign.

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Back to Basics: 3 Surprising Ways to Target Your Facebook Ads

Last week we wrote about how to use Instagram for business marketing. This week we're going to dive into some great ways you can target ads on Facebook.

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Instagram for Marketing? 5 Ways to Take Advantage of This Underused Tool

Instagram launched on October 6, 2010 and since then has grown into one of the top social media platforms out there. This social app is based on the concept of sharing photos. The average user will take a photo, use the filters, post it and sit back waiting for likes and comments from friends. For the average user, this is a great use of the platform. However, for companies, this would seem to be much less useful than platforms like Twitter or Facebook that seem to be MADE for marketing.

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