We all know the importance of blogging for your business and the many benefits you will see from doing so: Build your domain authority, increase backlinks to your business, be recognized as a thought leader in your industry, keep top of mind to your customers and top placement on search engines, to name just a few. But what about your eCommerce site? Is blogging still important? The answer is a resounding yes! Not only is it important for all the reasons listed above, but when done correctly, it can help you increase revenue, both directly and indirectly.read more →
SEO and visibility on the web continues to be an uphill battle. Not only is there more competition, Google also continues to innovate and shake things up on us. As digital marketers, we need to use all of the tools available to us in order to compete. Schema markup, also known as structured data, is one of the most powerful ways to help Google and other search engines read and understand what your website is all about.read more →
If you haven’t heard of SearchCon yet that either means that either we as search engine marketing professionals aren’t doing our jobs, or you are simply just missing out. Meeting annually for the past 4 years, some of the top providers of Denver SEO services and digital marketing get together at Beaver Run Resort to talk shop, network, and have fun in beautiful Breckinridge, CO.read more →
The days are getting longer, the temperatures are rising, flowers are blooming, spring is here! In the spirit of rebirth and renewal that comes with spring, let’s not only spring clean our homes, but also clean up our digital marketing. Here at AdVision, we recommend regular assessments of your marketing channels, to ensure you are maximizing your efforts, and keeping each current. What better way to do this than with audits? Here are five audits we conduct to keep our marketing efforts sparkling and fresh:read more →
One of my favorite guilty pleasures during the holiday season is watching the terrible Christmas movies that the Hallmark Channel airs every year. Obviously, these movies are not created for me, but I can’t help but love how cheesy, predictable, and bleached-white each of these movies are. Why are all of the plots basically the same? Why does it seem like there are only 10 actors these movies have to pick from? I will never have the answers to these questions. But these silly Christmas movies can teach us a broader life lesson beyond “you have to feel the spirit of Christmas” and “everybody needs to leave their high-paying city job, dump their long-term significant other, and move in with the local manger mechanic in a non-descript New England town.”read more →
Ah, the great social media debate rages on – some of you may think that it’s nearly impossible to garner sale qualified leads from social media, while others realize the immense benefits your business can receive from growing your social platforms.read more →
The holiday season is magical and in my opinion, the best time of year to binge all of your favorite Harry Potter movies and books. But before you dive back into the lives of everyone’s favorite wizard trio, why not invest in creating an epic inbound marketing plan to bring some marketing magic to your business. Inbound marketing draws consumers in by seizing their attention with various types of relevant content pieces and campaigns. Unfortunately, there are many myths and misconceptions out there about the effectiveness of inbound marketing.read more →
This is actually a rather common question. It stems from a basic understanding of page rank and how it affects a website’s ability to rank within a search engine.read more →
Mobile is more important than you think.
Did you know that in 2016, mobile accounted for 51.3% of worldwide traffic eclipsing desktop at 48.7%? This is the first time this has happened in the history of the Internet, and trends indicate that it will continue. Plus, Google themselves announced that they have “begun experiments” to index mobile-sites first over their desktop components which means that mobile performance will be a ranking factor going forward.
The time is now for mobile optimization.read more →
As digital marketers, we have a lot of tools in our tool belt to help us streamline our various projects. Fortunately, Google Chrome browser extensions offer a variety of resources to help us increase productivity and successfully manage our daily tasks with ease.read more →