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How to Spring Clean Your Digital Marketing

The days are getting longer, the temperatures are rising, flowers are blooming, spring is here! In the spirit of rebirth and renewal that comes with spring, let’s not only spring clean our homes, but also clean up our digital marketing.  Here at AdVision, we recommend regular assessments of your marketing channels, to ensure you are maximizing your efforts, and keeping each current. What better way to do this than with audits? Here are five audits we conduct to keep our marketing efforts sparkling and fresh:

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The Hallmark Christmas Movie Guide to Ecommerce SEO

One of my favorite guilty pleasures during the holiday season is watching the terrible Christmas movies that the Hallmark Channel airs every year. Obviously, these movies are not created for me, but I can’t help but love how cheesy, predictable, and bleached-white each of these movies are. Why are all of the plots basically the same? Why does it seem like there are only 10 actors these movies have to pick from? I will never have the answers to these questions. But these silly Christmas movies can teach us a broader life lesson beyond “you have to feel the spirit of Christmas” and “everybody needs to leave their high-paying city job, dump their long-term significant other, and move in with the local manger mechanic in a non-descript New England town.”

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SEO Insights: How To Get More Leads Utilizing Pinterest & Houzz

Ah, the great social media debate rages on – some of you may think that it’s nearly impossible to garner sale qualified leads from social media, while others realize the immense benefits your business can receive from growing your social platforms. 

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Curse Away These 9 Inbound Marketing Myths

The holiday season is magical and in my opinion, the best time of year to binge all of your favorite Harry Potter movies and books. But before you dive back into the lives of everyone’s favorite wizard trio, why not invest in creating an epic inbound marketing plan to bring some marketing magic to your business. Inbound marketing draws consumers in by seizing their attention with various types of relevant content pieces and campaigns. Unfortunately, there are many myths and misconceptions out there about the effectiveness of inbound marketing.

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Should You Nofollow All External Links From Your Site?

This is actually a rather common question. It stems from a basic understanding of page rank and how it affects a website’s ability to rank within a search engine.

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How to Optimize Your Website for Mobile

Mobile is more important than you think.

Did you know that in 2016, mobile accounted for 51.3% of worldwide traffic eclipsing desktop at 48.7%? This is the first time this has happened in the history of the Internet, and trends indicate that it will continue. Plus, Google themselves announced that they have “begun experiments” to index mobile-sites first over their desktop components which means that mobile performance will be a ranking factor going forward. 

The time is now for mobile optimization.

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Top Chrome Extensions for Digital Marketers

As digital marketers, we have a lot of tools in our tool belt to help us streamline our various projects. Fortunately, Google Chrome browser extensions offer a variety of resources to help us increase productivity and successfully manage our daily tasks with ease.

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What Makes Good Content?

In 2017, SEOs have been scrambling to keep up with the all of the Google algorithm updates—both confirmed and not. While algorithm updates are common in the organic search world, the fact that we’ve already seen multiple updates regarding content quality paints a very clear picture: if you don’t have good content, you’re falling behind.

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AdVision Recognized as a Top Denver SEO Firm

Nowadays, businesses of all sizes are increasingly reliant on driving traffic to their websites to increase visibility and generate sales. Getting visitors there, though, requires a combination of a wide range of activities, not least of which is search engine optimization (SEO).

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Do I Really Need SEO & PPC?

Let’s Start with The Obvious:

SEO stands for Search Engine Optimizations or known as Organic Results and PPC stands for Pay Per Click (clearly Paid Advertising). There feel better? Okay lets get started. If you have ever worked for a digital agency the question always seems to come up from time to time. "Do I Really Need SEO and PPC?” And simply put, yes you do if you want to have a successful marketing campaign on all fronts. read more →

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