With all of the acronyms floating around the digital marketing world today, it’s easy to confuse which tactics are used to accomplish certain goals for your website. When you constantly hear terms like SEO, PPC, or CRO, it’s easy for the eyes to start glazing over and for your focus to shift to more important issues like, “How have I still not started Chris Thompson on my fantasy team?”read more →
Bad sales habits: we all have them and they’re tough to break. Business development is a constant numbers game so it can be difficult to take a step back at times and analyze negative sales habits that we have picked up along the way. Think about your current sales practices and see if you share any of the bad sales habits I’ve listed below:read more →
Client relationships are the glue, magic, and sometimes the safety net of every account. If you’re unable to build rapport with a client, then it’ll be that much harder keeping them on board.read more →
Does this scenario sound familiar?
You're preparing to launch your company's new website that is months, if not, years overdue. Sales teams anxiously await by the phones, ready for all of the new customers you're anticipating the snazzy new website will bring in. Launch day finally comes AND THEN........
We hear about situations like this all too often. Having a great-looking website is definitely something to boast about. However, if that traffic isn't converting visitors into customers, then your website is almost useless. In fact, many business owners consider their website their #1 sales and marketing asset, working around the clock to increase awareness and generate new customers. So it’s no longer a question of whether or not your site looks good, but how hard it’s working for your business to generate sales.read more →
Access to better data and analytics is reshaping consumer and client expectations for the products and services we buy and the partners with which we work. Thanks to Uber, we now expect on-demand local travel with real-time data and analytics as to ETA’s, routes, and fares. Electronic banking applications have almost eliminated our need for visits to the bank and have created expectations for instant mobile deposits, transfers, and fund growth insights.read more →
Today’s consumer has access to a wealth of information to support buying decisions and shorten the sales process. Thankfully sales professionals have countless tools and resources available to them in order to stay organized and in constant communication with potential customers. However many of these tools can be expensive and are only accessible to larger companies and organizations.read more →
Lots of Hats, Lots of Online Channels.
By now, small and medium business owners know that online marketing is not optional. But, making decisions about your marketing can be intimidating, and expensive. Is it better to invest in pay per click advertising (PPC) or search engine optimization (SEO)? With an enormous portion of our buying decisions begin, and end on the web, and the answer is that neither option is inherently better than the other. Both areas hold immense value, and the true answer for your marketing will depend on your specific business needs.read more →
Anyone who has ever worked in sales can tell you that leads are everything when you're trying to increase your business' sales figures. But which leads will provide the best results? How do you nurture and grow those leads to turn them into conversions? These four best practices will help you increase sales by building a lead list that will provide great results.read more →
With the end of Q4 in sight, many sales teams and sales managers have begun to think about goal setting for 2016. Make no mistake, boosting your team’s productivity should be one of those primary goals for next year.read more →