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Top 4 PPC Trends to Expect from Google AdWords in 2018

I would say it’s that time of the year again, but here we are mid-December, finishing up No-Snow November and it's still warm in Denver. But that’s beside the point, come 2018 Google will be pumping full steam ahead, launching some new paid search products. Some are excited for the new products, but others might be skeptical. So I’m going to leave it up to you to decide.

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How to Avoid the Common Pitfalls of Working with a Digital Marketing Agency


Growing up, my dad was a big fan of old sayings, from “It’s like half of one and six dozen of another” to “It’s better than a poke in the eye with a stick” to “A luxury once attained becomes a necessity.”  But the one which I find myself applying to my daily life the most is “You get out of it what you put into it.” Whether it’s giving it all during a sporting event, or going all in volunteering for an organization, I continuously see that the more time and energy I invest in an endeavor, the more rewards I reap.  This is also true in working with your digital marketing agency.  Here at AdVision, we refer to our clients as partners, because we truly believe our relationship is a partnership and requires dedication from both sides to succeed.

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5 Reasons Why PPC Management with an Agency Makes Sense


The front line of Google and any other search engine results page (SERP) begins with paid search. I’m sure by now you have seen some sort of advertisement from a competitor online and thought, I need to give this a try. Google’s tutorials make it seem easy to start and I can run my own campaigns.” 

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AdWords in 2017: Better for us or better for Google?

Before I go any further, I’d like to preface that this is an opinion piece. This opinion has been formed by years of collective research, industry experience, and hands-on campaign management, but is an opinion nonetheless. The opinion of this author is that in 2017, Google is dangerously close to diluting the value of one of it’s most powerful tools for small and medium sized businesses: AdWords. The key takeaway here is that Google is reducing the power of AdWords for businesses while increasing the power and revenue that AdWords provides to Google. 

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Improve Your Conversion Rate with Retargeting

Understanding PPC

In short, PPC (pay-per-click) helps connect relevant search users to the service or products they are in need of. Google Text Ads are triggered by what the user is searching for, since they are tied to specific keywords. This method allows you to jump in front of the audience when they are searching for something relevant to what your company offers.

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What is Search Impression Share?

As the face to every paid search account here at AdVision, I run into a lot of the same questions. Why would I want to bid on my own name? What is an expanded text ad? What’s a good benchmark on the data we’re looking at? How do you go about optimizing an account? Etc.

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Do I Really Need SEO & PPC?

Let’s Start with The Obvious:

SEO stands for Search Engine Optimizations or known as Organic Results and PPC stands for Pay Per Click (clearly Paid Advertising). There feel better? Okay lets get started. If you have ever worked for a digital agency the question always seems to come up from time to time. "Do I Really Need SEO and PPC?” And simply put, yes you do if you want to have a successful marketing campaign on all fronts. read more →

Bing Tracking: Why and How To Use Bing’s new UET Tag

Bing Recently announced that Bing Campaign Analytics would be going away. Officially, this shift begins in
 May, and it will be completely removed by the end of October. Bing’s UET Tag is the new kid on the block, with shiny shoes, and a better understanding of how things work. If you haven’t already, you should switch to UET as soon as possible because of its improved ability to support both conversion tracking and remarketing.

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Search Experts Speak Up About Google's Changes to Right-Side Ads

Have you noticed that the Google desktop search results page looks a little different recently? No…you’re not dreaming. A few weeks ago, the search giant announced a major change to their desktop results, removing ads from the right side of the search results.

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PPC vs. SEO: Which is the Best Choice For SMB’s?

Lots of Hats, Lots of Online Channels.

By now, small and medium business owners know that online marketing is not optional.  But, making decisions about your marketing can be intimidating, and expensive.  Is it better to invest in pay per click advertising (PPC) or search engine optimization (SEO)? With an enormous portion of our buying decisions begin, and end on the web, and the answer is that neither option is inherently better than the other. Both areas hold immense value, and the true answer for your marketing will depend on your specific business needs.

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