Heartbreak, whether it be in love or in business, is brutal. There’s no way around it. Sometimes all of the hard work that you put into a marketing campaign or closing a big deal can end up an epic failure. While heartbreak can be difficult to stomach, you will most often come away from it with strength and resiliency - ideal traits for success in business. How you respond to failure will ultimately determine your success moving forward.read more →
A little over a month ago, we implemented bi-weekly "town hall" style meetings at AdVision. Although we often attend social events together or meet up for happy hour beers, we’ve never had a platform for everyone to candidly and publicly speak their minds on what they feel is working in the agency, what’s not, and how we can improve as an organization. With a few of these sessions now under our belts, my only regret is not starting these meetings sooner. The feedback we’re receiving from the team is truly amazing, and I’m convinced these meetings are going to make us a more tight-knit, effective team going forward.read more →
It all starts with finding the right vendors for your needs.
If you realize that you have a business need and you don’t have the knowledge base in house to solve it, you have two options. 1. Hire for that skillset internally or 2. Outsource for that skillset. Many business owners find that a more cost effective solution to finding talent is to outsource to the experts.read more →
As marketers, it’s all too easy to fall into the trap of mental overload. Too much reporting data, too many platforms and tools to keep track of, too many emails. When we create and handle digital marketing strategies for clients, whether it involves paid search marketing, SEO, content creation, social media, or all of the above, could it be beneficial for our brains to adopt a practice of increased mental presence? The answer is yes. An added bonus: mindfulness can also prove beneficial for our clients and their inbound marketing success.read more →
I’ll turn 37 in less than a month. I have a wife, a dog, 2 sons, and a digital advertising agency. I realize how fortunate I am, but I’m definitely feeling the crunch my life is putting on my schedule, personally and professionally. The funny thing is that this is the only way I know, and it’s the only schedule I want. A life less busy would be awkwardly uncomfortable.read more →