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How to Avoid the Common Pitfalls of Working with a Digital Marketing Agency


Growing up, my dad was a big fan of old sayings, from “It’s like half of one and six dozen of another” to “It’s better than a poke in the eye with a stick” to “A luxury once attained becomes a necessity.”  But the one which I find myself applying to my daily life the most is “You get out of it what you put into it.” Whether it’s giving it all during a sporting event, or going all in volunteering for an organization, I continuously see that the more time and energy I invest in an endeavor, the more rewards I reap.  This is also true in working with your digital marketing agency.  Here at AdVision, we refer to our clients as partners, because we truly believe our relationship is a partnership and requires dedication from both sides to succeed.

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Curse Away These 9 Inbound Marketing Myths

The holiday season is magical and in my opinion, the best time of year to binge all of your favorite Harry Potter movies and books. But before you dive back into the lives of everyone’s favorite wizard trio, why not invest in creating an epic inbound marketing plan to bring some marketing magic to your business. Inbound marketing draws consumers in by seizing their attention with various types of relevant content pieces and campaigns. Unfortunately, there are many myths and misconceptions out there about the effectiveness of inbound marketing.

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Why Interactive Content is a Digital Marketing Trend That’s Here to Stay

Imagine this: you have just spent weeks (or months) crafting a killer piece of content to use in your marketing efforts. Let’s say it’s an eBook, infographic, slideshow, or some type of report, which are some of the most common types of content we as marketers tend to create for inbound campaigns. You’ve most likely worked with several other people along the way—writers, designers, or any combination of your team members. Now it’s time to launch the campaign! You blast it out to a segmented list, promote the sh*t out of it on social media, and boom—it’s live. But…now what?

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How Much Should Inbound Marketing Really Cost?

Good ol' marketing. It’s usually the first thing to hit the chopping block when budgets are tight. Which is unfortunate, because it should be the last. Cutting back on marketing when your business is suffering makes about as much sense as taking an already dying fish out of water in hopes it will save its life. But I get it. It’s expensive, it really is. So how much should businesses really be paying for marketing, and in this particular case, inbound marketing? Let’s discover what to look for in an inbound marketing agency and how to invest your money wisely.

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Top Chrome Extensions for Digital Marketers

As digital marketers, we have a lot of tools in our tool belt to help us streamline our various projects. Fortunately, Google Chrome browser extensions offer a variety of resources to help us increase productivity and successfully manage our daily tasks with ease.

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AdVision's Expansion Into Tourism

For more than a decade, AdVision has had a great fortune of working with hundreds of the most respected brands and businesses any agency could hope for. We’ve literally seen it all. We’re incredibly thankful to have had these experiences as they’ve given us the opportunity to learn first hand. 

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What Makes Good Content?

In 2017, SEOs have been scrambling to keep up with the all of the Google algorithm updates—both confirmed and not. While algorithm updates are common in the organic search world, the fact that we’ve already seen multiple updates regarding content quality paints a very clear picture: if you don’t have good content, you’re falling behind.

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The 6 Most Disheartening Stats from HubSpot's State of Inbound Report

This morning, HubSpot released the 2016 edition of their annual State of Inbound Report. The report is chock-full of insightful factoids gathered from over 4,500 respondents in various marketing roles, and does a fantastic job at recapping the latest in the constantly changing landscape of inbound marketing. This year was different though; not all of the trends and developments of 2017 present an optimistic future for certain aspects of marketing. Below, I've shared the 6 most disheartening stats from this year's State of Inbound report:

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Before You Consider Inbound Marketing, Consider This.

Access to better data and analytics is reshaping consumer and client expectations for the products and services we buy and the partners with which we work. Thanks to Uber, we now expect on-demand local travel with real-time data and analytics as to ETA’s, routes, and fares. Electronic banking applications have almost eliminated our need for visits to the bank and have created expectations for instant mobile deposits, transfers, and fund growth insights.

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Why You Don't Really "Get" Content Marketing

Interest surrounding Content Marketing has literally exploded over the past few years, and for good reason. Consumers have gotten smarter. Their attention spans have shortened, and they’ve taught themselves to tune out unwanted marketing messages with DVR, cold call screening, and easily filtering email blasts into their spam folder. In short, Traditional Marketing is a dying medium, and Content Marketing is the new way to engage an audience and grow your business. Below is a screenshot from Google Trends, captured on 3.3.16, demonstrating the increased search volume around the phrase “Content Marketing” over the last ten years. Pretty compelling!

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