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Eleven Reasons You Need to Try Facebook Advertising

There are few things stranger than relying on the same old school marketing tactics for your business. We're no longer living in the 80's, where it's acceptable to rely on radio communication to connect with your audience. Facebook advertising is a great way to create brand awareness, increase traffic to your site and generate leads and sales for your business. If you're already investing time and energy on Facebook, expanding into Facebook advertising should be a no-brainer. 

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How to Maximize Social Media Marketing—Without Going Crazy!

Let’s face it—it’s hard to keep up with the social media landscape these days. As soon as you finally have a solid strategy for marketing your brand on Facebook, then you start wondering, “should I be on Snapchat? What about doing Facebook Live? Instagram stories?” And suddenly, your head is spinning in feeds and ads and content, and you’ve lost sight of your marketing strategy altogether.

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Improve Your Conversion Rate with Retargeting

Understanding PPC

In short, PPC (pay-per-click) helps connect relevant search users to the service or products they are in need of. Google Text Ads are triggered by what the user is searching for, since they are tied to specific keywords. This method allows you to jump in front of the audience when they are searching for something relevant to what your company offers.

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Here’s What You Need to Know About Ad Blocking in iOS 9

In case you have been out of the tech loop, Apple released its new iPhone and iOS 9 operating system two weeks ago. In addition to more fine-tuned features like better navigation in Apple Maps, more built-in apps, and new emojis (finally, the taco!), the new operating system will now allow users to install ad blocking apps. This means users can now easily block third-party scripts, pop-up ads, trackers, and other forms of advertising that could come through.


Of course, ad blocking apps aren’t a novel idea. So what’s the big deal?

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5 Steps to Set Up Facebook Remarketing/Retargeting

Remarketing in the Facebook platform has been limited at best for some time. Now don’t get me wrong, growing page likes and serving ads to people who have already liked your page has some merit, but this was only groundbreaking in the 2000’s. 

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Changes to Facebook for Digital Marketing in 2015

Facebook boasts more than 1 billion active users as of the third quarter of 2014. The social media giant has transformed from a communications platform between a few businesses and people into a huge empire capable of connecting businesses to millions of people without an extreme cost. For the past few years, businesses have had the luxury of endlessly promoting themselves without worry about fall-out from Facebook. However, Facebook has revealed some major changes coming in 2015 that will impact the manner in which businesses use digital marketing through the site.

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Google Trends & The ALS Ice Bucket Challenge

 

The Analytics Proving a Successful Social Campaign

Over the last month or so there been millions of impressions on thousands of creative videos, and social media has helped raise $100 million and counting for ALS research through the ALS Ice Bucket Challenge social campaign.

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Back to Basics: 3 Surprising Ways to Target Your Facebook Ads

Last week we wrote about how to use Instagram for business marketing. This week we're going to dive into some great ways you can target ads on Facebook.

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