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8 Email Marketing Myths Debunked

Digital marketing moves pretty fast. If you don't stop and evaluate performance once in awhile, you could be missing out on sales. Marketing is an industry built around best practices. When a strategy works for one business, others jump onboard and attempt to duplicate that success. Because of that monkey see, monkey do mentality, some "best practices" have invaded marketer's brains, never to be reevaluated. That's a problem because we should never rely on the status quo. Marketing practices should be analyzed early and often. 
 
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10 Golden Design Rules to Make Your Email Shine (and Convert!)

As our inboxes become more and more crowded, it’s your responsibility as a genius marketer to stand out above the rest. Email marketing without the right strategy leads to a lot of work without a lot of payoff, and the design of your email is one of the key ingredients in a successful strategy. Behold: the ten golden rules of email design that will set you on the path to inbox glory.

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