When it comes to marketing, especially online, many people don’t know where to begin tracking their successes, or their failures. On one hand, you can go down a rabbit hole with the wealth of information available and get lost in the technicalities. On the other, you could not track anything and go strictly on gut instinct. Neither is beneficial if you really want to see where you’re thriving and where you’re falling short.read more →
Imagine this: you have just spent weeks (or months) crafting a killer piece of content to use in your marketing efforts. Let’s say it’s an eBook, infographic, slideshow, or some type of report, which are some of the most common types of content we as marketers tend to create for inbound campaigns. You’ve most likely worked with several other people along the way—writers, designers, or any combination of your team members. Now it’s time to launch the campaign! You blast it out to a segmented list, promote the sh*t out of it on social media, and boom—it’s live. But…now what?read more →
As digital marketers, we have a lot of tools in our tool belt to help us streamline our various projects. Fortunately, Google Chrome browser extensions offer a variety of resources to help us increase productivity and successfully manage our daily tasks with ease.read more →
Marketing in the travel industry presents unique challenges, as well as great opportunities. Travel has grown exponentially over the years as people, specifically millennials, value experiences over things. The digital era has drastically changed the way people plan, and book, their travels. According to Smartinsights.com, about 60% of leisure travelers and 41% of business travelers now book all arrangements online.read more →
The times, they are a-changin. With the increase of virtual communication technology, more and more jobs now have the flexibility to work from anywhere, not just an office. With advantages like lower employee turnover, decreased overhead costs, and lower reported stress levels of remote employees, telecommuting jobs are on the rise. A 2015 Gallup study found that the number of employees who work at least part of the month from home has grown by more than 300 percent in the last 20 years.
As a remote employee for AdVision since my move to Durango, Colorado in May, I have learned some lessons along the way that I’ve found to be instrumental in my happiness and productivity while not in the office. For all the remote workers out there, or even if you’re just wondering if it’s right for you: I want to share with you five of my top pieces of advice for staying on task and creative away from the office.
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On a beautiful Friday with lots of sunshine, we all took a break from our computers to get our hands dirty at a local Habitat for Humanity build in northeast Denver. As digital marketers, it had been awhile since most of us had handled power tools -- and our leader, Marianne, sure put us to work! In six rewarding hours, we helped further the construction of energy-efficient and safe homes for local families.read more →
The age of Snapchat is upon us. Snapchat currently boasts 100 million active users, surpassing Twitter. Since its inception in September 2011, Snapchat has transformed from a “not so Disney” platform to one of the most effective methods to market and reach various demographics. As a social media marketer for your business, Snapchat provides an incredible opportunity to target millennials who account for 70% of all Snapchat users.read more →
It’s almost impossible to keep up with the array of tools available for digital marketing these days. There are a million and one choices when it comes to keyword tools alone. They all make grandiose claims about what they can deliver and unfortunately, more often than not, they don’t live up to those claims.read more →
“Ok Google… show me how voice search will shape the future of digital marketing.”read more →
“Don’t make me think.” - Steve Krug
Those four words sum up user experience at its core – and it’s the most fundamental key to successfully selling your product or service with inbound marketing. We know that a well-designed landing page should have engaging graphics or images, clean fonts that are easy to read, and pleasing colors. But does the user actually enjoy the experience of a website page that’s simply pretty to look at?
Perhaps, but the user enjoys getting their desired result more. Making the end result as simple and pleasant as possible is the key to increasing your conversions and keeping your customers happy. Let’s look at six strategic lessons you can implement on your landing pages for more success in conversion rates.read more →