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Make Your Website a Lead Gen Machine

With all of the acronyms floating around the digital marketing world today, it’s easy to confuse which tactics are used to accomplish certain goals for your website. When you constantly hear terms like SEO, PPC, or CRO, it’s easy for the eyes to start glazing over and for your focus to shift to more important issues like, “How have I still not started Chris Thompson on my fantasy team?”

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8 Tricks That Will Transform Your Website Into Your Best Salesperson

Does this scenario sound familiar?

You're preparing to launch your company's new website that is months, if not, years overdue. Sales teams anxiously await by the phones, ready for all of the new customers you're anticipating the snazzy new website will bring in. Launch day finally comes AND THEN........

Nothing. 

We hear about situations like this all too often. Having a great-looking website is definitely something to boast about. However, if that traffic isn't converting visitors into customers, then your website is almost useless. In fact, many business owners consider their website their #1 sales and marketing asset, working around the clock to increase awareness and generate new customers. So it’s no longer a question of whether or not your site looks good, but how hard it’s working for your business to generate sales.

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6 UX Lessons to Increase Conversions on Your Landing Page

“Don’t make me think.” - Steve Krug

Those four words sum up user experience at its core – and it’s the most fundamental key to successfully selling your product or service with inbound marketing. We know that a well-designed landing page should have engaging graphics or images, clean fonts that are easy to read, and pleasing colors. But does the user actually enjoy the experience of a website page that’s simply pretty to look at?

Perhaps, but the user enjoys getting their desired result more. Making the end result as simple and pleasant as possible is the key to increasing your conversions and keeping your customers happy. Let’s look at six strategic lessons you can implement on your landing pages for more success in conversion rates

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4 Steps To Drop PPC Ad Spend AND Still Rake in the Leads

Feel like you are spending too much money on PPC and that you aren’t getting enough return?

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Hedge Your Inbound Marketing Bets

If I’ve learned anything in my 36 years, I’ve learned to not put all of my proverbial eggs in one proverbial basket. If the basket bottom falls out, well, you’re screwed. I don’t invest in just 1 stock. I don’t let it ride on a spin of the roulette wheel. In marketing, I also don’t feel it’s wise to invest in 1 singular strategy.

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6 Tips for Creating Compelling Calls to Action

There's no question about it. One of the most important aspects of your landing page is its call to action (CTA). This vital element prompts customers to take an additional step: sign up for an email list, download a white paper or even make a purchase. In the past we've discussed the 5 must-have elements of a call to action. Now we're following up with 6 more tips that will help you design a great CTA for your inbound marketing campaign.

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The Importance of A/B Testing in PPC Advertising

In PPC advertising, you need to know that your ads and landing pages are effective. A/B testing can help you determine what is working and what is bleeding your campaign of funds.

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2 of the Most Common Landing Page Issues (and Solutions!)

In the past we’ve talked about the 3 essential elements you need for landing pages that convert. So, you’ve built your landing page and have a clear purpose, alluring offer, and a clear call to action. You’re ready for the leads to start rolling in.

But nothing happens. What’s going on? Read on to find out some of the most common landing page issues we come across.

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Increase Conversion Rates: 2 WordPress Plugins You NEED to Install

Conversion rates are fun for digital marketing nerds like myself. Why are they fun? Because sometimes increasing your conversion rate is hands-down the EASIEST thing to improve in your digital marketing efforts to drive more ROI. And there's nothing I enjoy more than low hanging fruit.

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