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Category: buyer-personas

Website Design Features to Improve Conversion Rate

Getting people to your website is one thing, keeping them there is another story. With the average website visitor remaining...

Kelly McEvitt October 03, 2019

6 Psychological Principles You Should Definitely Be Using in Your Marketing

Back in high school, psychology was my favorite class. I loved learning about what goes on inside the brain. Cognitive bias,.

Meredith Cook June 14, 2016

How To Create Buyer Personas with Real Data

Marketing without targeting your buyer persona is kind of like throwing mud at the wall. You throw it hard enough, and some.

Anne Balistreri April 05, 2016

6 Ways for B2B Businesses to use Personas for Marketing

  Marketing personas have been there for quite some time. It is a great idea to personify the target segments and strategize.

Blair Strasser July 27, 2015


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