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Category: buyer-personas

What I Learned in 8 Weeks with Dan Tyre

As the saying goes, sometimes the heaviest thing in the office is the phone. I, like many other agency owners, am always...

Matt Walde April 10, 2019
Blog

6 Psychological Principles You Should Definitely Be Using in Your Marketing

Back in high school, psychology was my favorite class. I loved learning about what goes on inside the brain. Cognitive bias,.

Meredith Cook June 14, 2016
Blog

How To Create Buyer Personas with Real Data

Marketing without targeting your buyer persona is kind of like throwing mud at the wall. You throw it hard enough, and some.

Anne Balistreri April 05, 2016
Blog

6 Ways for B2B Businesses to use Personas for Marketing

  Marketing personas have been there for quite some time. It is a great idea to personify the target segments and strategize.

Blair Strasser July 27, 2015

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