In 2017, SEOs have been scrambling to keep up with the all of the Google algorithm updates—both confirmed and not. While algorithm updates are common in the organic search world, the fact that we’ve already seen multiple updates regarding content quality paints a very clear picture: if you don’t have good content, you’re falling behind.read more →
Whether you’re new to digital marketing, wanting to emerge as a thought leader in your industry, or needing to get serious about your organic search results, you’ve most likely heard the phrase ‘content marketing.' There are numerous ways to drive traffic to your website today - PPC, programmatic advertising, remarketing, social media, etc. But it’s content marketing that emerged as the one strategy that’s capable of doing so many great things for your business, including improved visitor engagement, credibility, thought leadership, organic rankings, organic traffic and conversion rates. Now, aside from being a total and complete pain in the a*s to execute well, there’s no reason not to take content marketing seriously.read more →
When you are a digital marketer, you tend to notice anything and everything Google is doing. However, with the newest Panda refresh, Panda 4.2, the impact is far less noticeable due to it’s slow rollout. This marks the 30th update for the Panda Algorithm since it was launched in 2011. So what does Panda 4.2 have in store for us? Let’s take a deeper look into Google’s most recent algorithm refresh.read more →
At AdVision we live by 5 core principles, in fact, they were the very first things I learned on my first day. We strive for No BS, Gravitas, Measured Results, Fearlessness, and Staying Ahead of Curve. While all these principles are equally important and valued, the one that stuck out to me the most was the ability to stay ahead of the curve. It’s important in an industry that is so fast moving and constantly changing to make sure you’re always learning and bettering yourself. Not only for your own personal benefits of growth, but for your team’s success, and ultimately your company’s success.read more →
You work hard to make your blog successful. You come up with relevant topics, tailor the information to your buyer personas, keep SEO in mind as you write each post, and spend the time to find attractive photos to encourage viewers to read them. These steps are not enough to optimize your blog posts, though.read more →
There are thousands of SEO agencies and consultants out there....
Some are great SEO providers who utilize "white hat best practices", while others are simply great salespeople who promise you rankings on the first page of Google for any keyword you so desire.
Due to the complex industry of SEO, it's easy to be mislead or misinformed by agencies who "talk the talk", but don't "walk the walk." If and when there comes a time that you need to evaluate SEO from your current provider, there are key indicators you should look for and others you should avoid.
When you first started with them, did they complete competitive and search landscape research for your business? No SEO initiatives should be proposed until there is a firm understanding of the competitors in your market. These are not just your direct business competitors who sell the same products or services as you, but for other entities that rank for the same keywords that you would. Say for example, that your company is United Plumbing. You want to show up 1st whenever anyone searches for ‘plumbing’ in your local area. When it comes to the search landscape, you not only have to compete in search engine rankings with your direct competitor Joe’s Plumbing, but you also have to compete with Wikipedia, industry bloggers, etc. By determining who is in the market, your SEO company can more easily assess your competitors SEO efforts and craft a plan that will work for you.read more →
Some people say it’s Google’s secret sauce. Other’s say it’s almost a complete mystery, and Matt Cutts is the man behind the curtain.
Whatever you may refer to it as, Google’s ranking algorithms are just as mystifying as they are difficult to optimize your website for.