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6 Steps to a Successful Agency Partnership

Whether you own a business or work for a great one, the notion of partnering with an agency to help grow your business more quickly has likely - at the very least - crossed your mind. Maybe you’ve realized a gap in your team’s capabilities. Maybe you want your marketing and sales efforts to move faster. Or maybe you’ve decided it’s time to rethink your lead generation and client acquisition strategies altogether, but don’t know where to start.

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In-House Marketer vs. Digital Marketing Agency:  Which Should You Choose?

To invest in a digital marketing agency or not to invest in a digital marketing agency, that is the question.

When it comes to reaping the benefits of online marketing and ramping up digital ad spend the right way, this is a very important question. You want to attract new customers, nurture existing ones, and outshine your competitors by investing in marketing. So, should you hire a marketing agency or go with an in-house marketer for your company?

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6 Ways to Stop Your Inbound Marketing Campaign from Getting Stale

Are you like me during the Super Bowl- you turn the volume down during the actual game, and turn it up during the commercials? Don’t get me wrong, I love watching sports (although I do prefer baseball over football), but as a long-time marketing nerd, the opportunity to see what some of the top advertising minds in the country can create, with seemingly unlimited budgets, is far more exciting than the actual game.  The pressure to create a winning commercial, along with the knowledge of the immense audience, really push the adpeople to new heights each year, and it inspires me to push the limits in my own marketing efforts.

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How to Succeed After Business Heartbreak

Heartbreak, whether it be in love or in business, is brutal. There’s no way around it. Sometimes all of the hard work that you put into a marketing campaign or closing a big deal can end up an epic failure. While heartbreak can be difficult to stomach, you will most often come away from it with strength and resiliency - ideal traits for success in business. How you respond to failure will ultimately determine your success moving forward. 

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4 Insights for Reaching Your Goals (and Avoiding Burnout) in 2018

January is once again upon us, and with the New Year comes a whole slew of resolutions that many of us will not keep (92% of us, in fact!). Like you, there are several changes I’d like to make and things I’d like to improve upon in the coming year. But the big problem that comes year after year for the majority of us is the inability to achieve the things we want. What if we could actually accomplish what we want to do, no doubt about it? How awesome would that be? Even better, what if we could reach those high aspirations without losing sleep, sacrificing sanity, or affecting our mood and relationships? It is possible.

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10 Common Ways Agencies Rip You Off

If you want a shot at driving a lot of qualified traffic to your website, you’ve got to be visible in the search results. Over 3.5 billion searches happen at Google.com every single day. Undoubtedly, people are out there searching for the products and services you sell right this second. If you aren’t there, you’re missing out on opportunities to grow your business. It's possible that you just might need some agency help.

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