<img src="//bat.bing.com/action/0?ti=4069002&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">

Have You Seen This Year's Graphic Design Trends?

Apr 2, 2018 11:46:00 AM / by Meredith Cook

Graphic Design Trends for 2018

 

Bigger, brighter, bolder. This year, designers are pushing the boundaries of traditional graphic design and simply having fun with new textures, bright colors, and non-traditional dimensions. Take a look at some of the biggest trends to watch in 2018.

 

3D & Isometric Design

The flat trend that has permeated the graphic design world for the past several years is fading to the background, as designs with greater depth and visual hierarchy take over. The trend is still quite minimalist, however—even the addition of a subtle shadow will suffice (i.e. the layout of this very infographic). Isometric design, as pictured above and left, has also taken center stage.

 

Metallic Elements

Metallic elements spiff up any basic design to bring a real “wow” factor. When mixed with bold or illustrative typography and 3D elements, they truly bring a piece of work to life. When an otherwise fairly humdrum design needs a bit of style, a pop of metallic flair can elevate it to the next level.

 

Bright Gradients

Moving alongside the trend of more depth in design, gradients, or color transitions, are having somewhat of a renaissance. Once a mainstay in Microsoft Word and Powerpoints and re-introduced by Instagram in 2016, designers are now having fun experimenting with bright colors, different textures, and overlays with duotone and double exposure images (another trend for the year). 

 

Custom & Unique Illustrations

Hand-drawn illustrations are always in style, especially when they’re custom to a brand. But in 2018, illustrations are being combined with other graphic design trends like 3D composition and double exposure photography. For marketing purposes, stock photos are taking a back seat while unique illustrations are providing more draw and appeal.

 

Handwritten & Bold Fonts

Typography is still king! In-your-face typography that pushes the envelope is a trend that’s been on the rise for several years now. Imagination is key here—whether you use an interesting typeface with another design technique (gradients or 3D composition, for example) or leave it to impress on its own, the “bigger” and more artistic, the better.

 

...And Serif Fonts are Back

Helvetica-inspired sans serifs—thanks, Apple and Google—have dominated the digital world for the past several years. Yes, they will continue to be a great all-around choice for branding and marketing (try going extra-bold this year, though!), but expect a bit more variety in 2018. With the rapid adoption of retina display and the wide availability of high-quality Google Web fonts, the serif font is back in action. Pair it with a sans-serif for a beautiful blend of classic and modern. 

 

"Glitchy" or Distorted Images

What has only been seen in horror films for years has risen up as a digital trend for 2018. Corrupting or “glitching” photography, illustrations, and typography has become popular in order to create a sort of “distorted reality” effect. Designers are also playing with color channels, using varying levels of transparency and hues to achieve a similar effect for maximum visual impact.  

 

Nods to the 80's and 90's

Bold electric hues, as well as some vintage pastels that once reigned supreme are gaining popularity once again. Color palettes and geometric shapes from the 80’s and 90’s are taking hold of the design world as kids of those eras grow as influencers and brand leaders. Bright, abstract geometry (think triangles, 3D cubes, etc.) add a pop of excitement and a lovely bit of nostalgia.

 

Double Exposure Duotone

Bold electric hues, as well as some vintage pastels that once reigned supreme are gaining popularity once again. Color palettes and geometric shapes from the 80’s and 90’s are taking hold of the design world as kids of those eras grow as influencers and brand leaders. Bright, abstract geometry (think triangles, 3D cubes, etc.) add a pop of excitement and a lovely bit of nostalgia.

 

Get Marketing Tips in Your Inbox

RECENT POSTS