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Top 4 PPC Trends to Expect from Google AdWords in 2018

I would say it’s that time of the year again, but here we are mid-December, finishing up No-Snow November and it's still warm in Denver. But that’s beside the point, come 2018 Google will be pumping full steam ahead, launching some new paid search products. Some are excited for the new products, but others might be skeptical. So I’m going to leave it up to you to decide.

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Giving Back: AdVision Volunteers at Metro Caring for the Holidays

The holidays are not just a time for receiving, but also a great time for giving. Embracing the spirit of giving back, we got out of the office and volunteered at Metro Caring, a local hunger-prevention organization. During our three hours at Metro Caring, Judith, the Business Development and Marketing Officer, led us on a tour of the facility and we worked in the warehouse under the amazing leadership of Jess, the Food Access Coordinator.

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10 Common Ways Agencies Rip You Off

If you want a shot at driving a lot of qualified traffic to your website, you’ve got to be visible in the search results. Over 3.5 billion searches happen at Google.com every single day. Undoubtedly, people are out there searching for the products and services you sell right this second. If you aren’t there, you’re missing out on opportunities to grow your business. It's possible that you just might need some agency help.

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The Hallmark Christmas Movie Guide to Ecommerce SEO

One of my favorite guilty pleasures during the holiday season is watching the terrible Christmas movies that the Hallmark Channel airs every year. Obviously, these movies are not created for me, but I can’t help but love how cheesy, predictable, and bleached-white each of these movies are. Why are all of the plots basically the same? Why does it seem like there are only 10 actors these movies have to pick from? I will never have the answers to these questions. But these silly Christmas movies can teach us a broader life lesson beyond “you have to feel the spirit of Christmas” and “everybody needs to leave their high-paying city job, dump their long-term significant other, and move in with the local manger mechanic in a non-descript New England town.”

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How to Avoid the Common Pitfalls of Working with a Digital Marketing Agency


Growing up, my dad was a big fan of old sayings, from “It’s like half of one and six dozen of another” to “It’s better than a poke in the eye with a stick” to “A luxury once attained becomes a necessity.”  But the one which I find myself applying to my daily life the most is “You get out of it what you put into it.” Whether it’s giving it all during a sporting event, or going all in volunteering for an organization, I continuously see that the more time and energy I invest in an endeavor, the more rewards I reap.  This is also true in working with your digital marketing agency.  Here at AdVision, we refer to our clients as partners, because we truly believe our relationship is a partnership and requires dedication from both sides to succeed.

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SEO Insights: How To Get More Leads Utilizing Pinterest & Houzz

Ah, the great social media debate rages on – some of you may think that it’s nearly impossible to garner sale qualified leads from social media, while others realize the immense benefits your business can receive from growing your social platforms. 

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Curse Away These 9 Inbound Marketing Myths

The holiday season is magical and in my opinion, the best time of year to binge all of your favorite Harry Potter movies and books. But before you dive back into the lives of everyone’s favorite wizard trio, why not invest in creating an epic inbound marketing plan to bring some marketing magic to your business. Inbound marketing draws consumers in by seizing their attention with various types of relevant content pieces and campaigns. Unfortunately, there are many myths and misconceptions out there about the effectiveness of inbound marketing.

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Should You Nofollow All External Links From Your Site?

This is actually a rather common question. It stems from a basic understanding of page rank and how it affects a website’s ability to rank within a search engine.

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Eleven Reasons You Need to Try Facebook Advertising

There are few things stranger than relying on the same old school marketing tactics for your business. We're no longer living in the 80's, where it's acceptable to rely on radio communication to connect with your audience. Facebook advertising is a great way to create brand awareness, increase traffic to your site and generate leads and sales for your business. If you're already investing time and energy on Facebook, expanding into Facebook advertising should be a no-brainer. 

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Why Interactive Content is a Digital Marketing Trend That’s Here to Stay

Imagine this: you have just spent weeks (or months) crafting a killer piece of content to use in your marketing efforts. Let’s say it’s an eBook, infographic, slideshow, or some type of report, which are some of the most common types of content we as marketers tend to create for inbound campaigns. You’ve most likely worked with several other people along the way—writers, designers, or any combination of your team members. Now it’s time to launch the campaign! You blast it out to a segmented list, promote the sh*t out of it on social media, and boom—it’s live. But…now what?

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