What I Learned in 8 Weeks with Dan Tyre

As the saying goes, sometimes the heaviest thing in the office is the phone. I, like many other agency owners, am always looking for ways to find more business. The one thing we had never done consistently, or well, was prospect over the phone. The thought of calling a complete stranger and interrupting their day to tell them about our services was dreadful. This is when I decided to apply to HubSpot’s 8-week Sales Lion Bootcamp, with Dan Tyre. I knew there had to be a better way of going about this.

6 Steps to a Successful Agency Partnership

10 Common Ways Agencies Rip You Off

If you want a shot at driving a lot of qualified traffic to your website, you’ve got to be visible in the search results. Over 3.5 billion searches happen at Google.com every single day. Undoubtedly, people are out there searching for the products and services you sell right this second. If you aren’t there, you’re missing out on opportunities to grow your business. It's possible that you just might need some agency help.

AdVision's Expansion Into Tourism

For more than a decade, AdVision has had a great fortune of working with hundreds of the most respected brands and businesses any agency could hope for. We’ve literally seen it all. We’re incredibly thankful to have had these experiences as they’ve given us the opportunity to learn first hand. 

Remote Working Just Might Work

A little over a month ago, we implemented bi-weekly "town hall" style meetings at AdVision. Although we often attend social events together or meet up for happy hour beers, we’ve never had a platform for everyone to candidly and publicly speak their minds on what they feel is working in the agency, what’s not, and how we can improve as an organization. With a few of these sessions now under our belts, my only regret is not starting these meetings sooner. The feedback we’re receiving from the team is truly amazing, and I’m convinced these meetings are going to make us a more tight-knit, effective team going forward.

Content Creation Doesn’t Have to Suck

Whether you’re new to digital marketing, wanting to emerge as a thought leader in your industry, or needing to get serious about your organic search results, you’ve most likely heard the phrase ‘content marketing.' There are numerous ways to drive traffic to your website today - PPC, programmatic advertising, remarketing, social media, etc. But it’s content marketing that emerged as the one strategy that’s capable of doing so many great things for your business, including improved visitor engagement, credibility, thought leadership, organic rankings, organic traffic and conversion rates. Now, aside from being a total and complete pain in the a*s to execute well, there’s no reason not to take content marketing seriously.

Why You Don't Really "Get" Content Marketing

Interest surrounding Content Marketing has literally exploded over the past few years, and for good reason. Consumers have gotten smarter. Their attention spans have shortened, and they’ve taught themselves to tune out unwanted marketing messages with DVR, cold call screening, and easily filtering email blasts into their spam folder. In short, Traditional Marketing is a dying medium, and Content Marketing is the new way to engage an audience and grow your business. Below is a screenshot from Google Trends, captured on 3.3.16, demonstrating the increased search volume around the phrase “Content Marketing” over the last ten years. Pretty compelling!

Is Time Management Dead?

I’ll turn 37 in less than a month. I have a wife, a dog, 2 sons, and a digital advertising agency. I realize how fortunate I am, but I’m definitely feeling the crunch my life is putting on my schedule, personally and professionally. The funny thing is that this is the only way I know, and it’s the only schedule I want. A life less busy would be awkwardly uncomfortable.

Bridge Online Clicks with Offline Sales

Over the past 10 years, AdVision has worked with 100’s of businesses of all sizes and in all industries. Although the types of businesses have varied greatly, the commonality among every one of our engagements has been the client’s desire to convert their online traffic more often at a lesser cost.

My favorite aspect of digital marketing, regardless of the strategy deployed, is the ability to track tangible results. We can easily track any click from the initial website visit through to a conversion, be it an online purchase, a lead submission form, or a phone call.

This process of results tracking does get a little difficult when tasked with tracking a local, in store purchase, stemming from a digital campaign we’re managing. In these situations, we need to plan a campaign geared towards driving online website traffic, which will trigger in store visits, which will ideally result in an in store transaction. And we have to have the ability to prove it. Below are a few tactics we've employed to overcome this in past client campaigns.

5 Steps to Measuring Your Digital ROI

When you’re ready to kick of a marketing campaign of any kind, do yourself a favor and start planning your campaign with the end goal in mind. Ask yourself the following: