Ah, the great social media debate rages on – some of you may think that it’s nearly impossible to garner sale qualified leads from social media, while others realize the immense benefits your business can receive from growing your social platforms.read more →
Marketing without targeting your buyer persona is kind of like throwing mud at the wall. You throw it hard enough, and some of it will stick. However, the problem with marketing without keeping your personas in mind is that it generally leads to poor conversion rates. Maybe every so often one is successful, but you're also dealing with a lot of misses.read more →
Email marketing is not DEAD. Just often ignored.
204 Billion emails are sent every day worldwide with the average person receiving 126 directly to their inbox*. No wonder it’s nearly impossible to get your email noticed, opened, and further yet clicked on. According to MailChimp* the average open rate for a midsize company (26-50 employees) is 21.08% and the click-through rate is just hovering above 3% at 3.02%.read more →
Inbound marketing can be a treacherous road if you don't know what you are doing. However, for some, it can be treacherous even if you do know what you are doing. You may be asking yourself "how is that possible?" Well, many inbound marketers know what they're doing; however, they are bypassing the basics. And as any good inbound marketing agency knows, the basics are what build a solid foundation for every great marketing campaign. Here are the top seven processes many inbound marketers are not doing consistently and therefore could be costing you big money.read more →
In the life of an inbound marketer, we hear over and over again that content is king. I do agree with this statement. After all, the whole basis of inbound methodology is grounded in the theory that compelling content drives leads to your site and answers the questions they seek. Instead of the outdated method of outbound marketing, where you might find yourself buying, begging, or bugging your way to get noticed, inbound marketing focuses on getting found by new visitors, converting website traffic to leads, and leads into customers. This is done by, well, you can guess…adding compelling content to your site.read more →
Today, getting good “buzz” on social media like Facebook, Twitter, Google+ or LinkedIn is an important part of making sure your digital marketing is read – and shared. Part of making sure your content gets the attention it deserves is knowing what kind of content your audience enjoys (and shares) most and when they're most likely to be receptive of your content. After all, most of us have peaks and valleys during the day, and if you release social content when your target audience is most likely to be engaged in work – or at lunch – you may find your efforts falling short.read more →
In a grand tradition stretching back to 2000, Pantone selects a new color each year that influences industries as diverse as fashion, home décor, graphic design and online marketing. “The impactful, full-bodied qualities of Marsala make for an elegant, grounded statement color when used on its own or as a strong accent to many other colors,” claims Pantone on the page dedicated to the 2015 Color of the Year.
So how can we expect the new hue to impact business for the better? First by understanding the color, then knowing how it affects the consumer, and lastly finding the best ways to apply it.