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A Proven Framework for Planning a Successful Advertising Campaign

Advertising is simple and really hard. There are a lot of businesses, both big and small, wasting a lot of money on advertising. Bad advertising results can almost always be pointed back to poor planning and execution. Whether you’re working with an agency or running your advertising efforts in-house, the following framework puts some structure around a proven approach to planning and launching a successful advertising campaign.

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6 Steps to a Successful Agency Partnership

Whether you own a business or work for a great one, the notion of partnering with an agency to help grow your business more quickly has likely - at the very least - crossed your mind. Maybe you’ve realized a gap in your team’s capabilities. Maybe you want your marketing and sales efforts to move faster. Or maybe you’ve decided it’s time to rethink your lead generation and client acquisition strategies altogether, but don’t know where to start.

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What Is Local SEO and Why Is It Important?

Local search engine optimization is a branch of SEO that focuses on maximizing a website’s chances of being found in local search results and can be an incredibly effective way to market your local business online.

Local SEO follows a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses. Optimization for local SEO can be quite different than traditional on-page SEO.
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