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Our Most-Loved Lessons from INBOUND 2018

We’ve finally calmed down enough from the post-excitement of INBOUND 2018 to gather our thoughts and compile our favorite takeaways from this year’s conference. It was certainly a year to remember—from Deepak Chopra leading a powerful group meditation to a breakout session that ended with free beer (thanks, Harpoon!) to many representations of girl bosses kicking butt. Read on for easy-to-digest summaries of the most important knowledge nuggets we brought home from Boston.

 

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8 Email Marketing Myths Debunked

Digital marketing moves pretty fast. If you don't stop and evaluate performance once in awhile, you could be missing out on sales. Marketing is an industry built around best practices. When a strategy works for one business, others jump onboard and attempt to duplicate that success. Because of that monkey see, monkey do mentality, some "best practices" have invaded marketer's brains, never to be reevaluated. That's a problem because we should never rely on the status quo. Marketing practices should be analyzed early and often. 
 
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