When I started out as an SEO copywriter back in 2013, I heard a lot of jokes from my friends about my new career. Who could forget this gem?
“An SEO walks into a bar, restaurant, ale house, best bars with beer, bars near me…”
Admittedly, it’s a good one! And honestly, there was a time when that was true. However, blindly keyword stuffing and robotically pumping your copy full of specific keywords is a very outdated idea. Writing for SEO in 2018 is much more about concepts than it is tying your content to specific keywords. So how can you optimize your content to be the best it can in today’s SEO landscape?read more →