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10 Influential Women in the Digital Marketing World

 I was recently scrolling through my emails and came upon an article of the top 25 most influential digital marketers. There were some truly inspirational and knowledgable people included in that list, BUT 85% of the list was men! That got me thinking... this isn't a true representation of the digital marketing landscape and the top performers in it. I work with some pretty incredible women in this field everyday. 

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How to Choose Between Paid Search and Social Media Marketing

Should your company do paid search or social media marketing? The truth is, you need to be doing both, and the right marketing agency can help.   Paid search marketing, also known as SEM (search engine marketing), includes ads on search engines, including Google, Yahoo and Bing, to help users find your business when they need it most.   Social media marketing  is any type of marketing performed on social media sites like Facebook, Twitter, Snapchat and others.
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How to Write for SEO in 2018

 

When I started out as an SEO copywriter back in 2013, I heard a lot of jokes from my friends about my new career. Who could forget this gem?

“An SEO walks into a bar, restaurant, ale house, best bars with beer, bars near me…”

Admittedly, it’s a good one! And honestly, there was a time when that was true. However, blindly keyword stuffing and robotically pumping your copy full of specific keywords is a very outdated idea. Writing for SEO in 2018 is much more about concepts than it is tying your content to specific keywords. So how can you optimize your content to be the best it can in today’s SEO landscape? 

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