Let’s face it—it’s hard to keep up with the social media landscape these days. As soon as you finally have a solid strategy for marketing your brand on Facebook, then you start wondering, “should I be on Snapchat? What about doing Facebook Live? Instagram stories?” And suddenly, your head is spinning in feeds and ads and content, and you’ve lost sight of your marketing strategy altogether.read more →
Before I go any further, I’d like to preface that this is an opinion piece. This opinion has been formed by years of collective research, industry experience, and hands-on campaign management, but is an opinion nonetheless. The opinion of this author is that in 2017, Google is dangerously close to diluting the value of one of it’s most powerful tools for small and medium sized businesses: AdWords. The key takeaway here is that Google is reducing the power of AdWords for businesses while increasing the power and revenue that AdWords provides to Google.read more →
Mobile is more important than you think.
Did you know that in 2016, mobile accounted for 51.3% of worldwide traffic eclipsing desktop at 48.7%? This is the first time this has happened in the history of the Internet, and trends indicate that it will continue. Plus, Google themselves announced that they have “begun experiments” to index mobile-sites first over their desktop components which means that mobile performance will be a ranking factor going forward.
The time is now for mobile optimization.read more →