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Bing Tracking: Why and How To Use Bing’s new UET Tag

Bing Recently announced that Bing Campaign Analytics would be going away. Officially, this shift begins in
 May, and it will be completely removed by the end of October. Bing’s UET Tag is the new kid on the block, with shiny shoes, and a better understanding of how things work. If you haven’t already, you should switch to UET as soon as possible because of its improved ability to support both conversion tracking and remarketing.

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How Voice Search Will Shape the Future of Digital Marketing

“Ok Google… show me how voice search will shape the future of digital marketing.”

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Content Creation Doesn’t Have to Suck

Whether you’re new to digital marketing, wanting to emerge as a thought leader in your industry, or needing to get serious about your organic search results, you’ve most likely heard the phrase ‘content marketing.' There are numerous ways to drive traffic to your website today - PPC, programmatic advertising, remarketing, social media, etc. But it’s content marketing that emerged as the one strategy that’s capable of doing so many great things for your business, including improved visitor engagement, credibility, thought leadership, organic rankings, organic traffic and conversion rates. Now, aside from being a total and complete pain in the a*s to execute well, there’s no reason not to take content marketing seriously.

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8 Tricks That Will Transform Your Website Into Your Best Salesperson

Does this scenario sound familiar?

You're preparing to launch your company's new website that is months, if not, years overdue. Sales teams anxiously await by the phones, ready for all of the new customers you're anticipating the snazzy new website will bring in. Launch day finally comes AND THEN........

Nothing. 

We hear about situations like this all too often. Having a great-looking website is definitely something to boast about. However, if that traffic isn't converting visitors into customers, then your website is almost useless. In fact, many business owners consider their website their #1 sales and marketing asset, working around the clock to increase awareness and generate new customers. So it’s no longer a question of whether or not your site looks good, but how hard it’s working for your business to generate sales.

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