“Don’t make me think.” - Steve Krug
Those four words sum up user experience at its core – and it’s the most fundamental key to successfully selling your product or service with inbound marketing. We know that a well-designed landing page should have engaging graphics or images, clean fonts that are easy to read, and pleasing colors. But does the user actually enjoy the experience of a website page that’s simply pretty to look at?
Perhaps, but the user enjoys getting their desired result more. Making the end result as simple and pleasant as possible is the key to increasing your conversions and keeping your customers happy. Let’s look at six strategic lessons you can implement on your landing pages for more success in conversion rates.read more →