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SEO vs. PPC Keyword Strategies: General Concepts & Methodologies Behind Building Them Out for Your Business/Website

Business owners and marketers looking to generate revenue online need to choose the right keywords for their online marketing strategies. But, the right keywords for the job may differ dramatically whether you are running an SEO or PPC campaign. Organic and paid search strategies require different keywords and a different approach.

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How Switching to Hubspot’s CRM can Boost Sales Productivity in 2016

With the end of Q4 in sight, many sales teams and sales managers have begun to think about goal setting for 2016. Make no mistake, boosting your team’s productivity should be one of those primary goals for next year.

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3 Simple Ways to Engage with Millennials in the B2B Buying Process

You’ve probably heard whispers of how the millennial generation—individuals born between 1980 and 2000—will shape the working world for years to come. And despite the hyperbole, this is actually a very hard fact.

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Is Your Website Killing Your Conversions?

You’ve put a great deal of time and effort into creating your website. Considering it is your company’s virtual calling card and 24/7 sales person, it has to be just right – but is it? Is your website encouraging conversions or is it killing them? Take a look at these common conversion killers and see if your site is running off potential customers.

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4 Things You Need to Get More Leads Online in as Few as 12 Hours

 

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5 Tips For Optimizing Your Mobile Digital Marketing Strategy

 

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4 Ways to Drastically Increase Your Number of Inbound Leads

It's rare for someone to pull the trigger on a big purchase right away. Savvy customers can sometimes take several months to research and come to a decision. To help build a relationship between them and your brand, continual contact is key. When you grow your email list, you are also adding new leads to the pipeline who will be more willing to buy your wares. Asking for an email address is easier than asking them to spend thousands of dollars on your products. But, there's still some finesse needed to spur sign-ups and dramatically build your list. Today, were going to share our top 4 tips for increasing your number of email signups and inbound leads.

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Local SEO: The Secret to Doubling Your Local Search Traffic

 

Why Local Search Traffic Matters to Your Small Business

It’s no secret that ranking higher than Lowe’s or Home Depot for any home improvement-related search phrases is a difficult task. With millions of dollars to spend on marketing every year, the chances of you outranking them on search engines are small. However, if you run a home improvement shop in Denver, then outranking Lowe’s on a national level isn’t necessary. As a small business, your most important battle is the one in your backyard – outranking them within Denver. Now, thanks to local SEO, you can.

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