In order to have a comprehensive marketing plan, incorporating social media is necessary. Your business should have a strong online presence on not just Facebook, but also other social media platforms such as Instagram and Twitter. Fortunately, Instagram has made it easier than ever for users to create advertisements. This has opened up a whole world of unique possibilities for marketers. Here are a few steps that will help you create Instagram advertisements in Facebook's power editor.read more →
Email marketing is not DEAD. Just often ignored.
204 Billion emails are sent every day worldwide with the average person receiving 126 directly to their inbox*. No wonder it’s nearly impossible to get your email noticed, opened, and further yet clicked on. According to MailChimp* the average open rate for a midsize company (26-50 employees) is 21.08% and the click-through rate is just hovering above 3% at 3.02%.read more →
As an #Inbound15 newbie, I had no idea what I was in for. But the conference, that went from September 8-11th this year in Boston, was both exhausting and exhilarating. HubSpot’s annual conference drew in over 14,000 marketers who gathered to network and attend educational sessions in the hopes of furthering their career and inbound marketing knowledge. Keynote speakers ranged from Seth Godin and Brene Brown to Aziz Ansari and Marc Maron. Amy Schumer was the main event at Inbound Rocks and nailed it (of course).read more →
Blogging is no longer "something that you should do," it is "something that must be done," if companies want to reach an awaiting audience. In April 2015, HubSpot released a report on the importance of blogging. Within the report it was revealed that companies which publish 16+ blog posts per month had 3.5X more traffic than their competitors who published between 0 - 4 monthly posts. As it turns out, on average 75 percent of all HubSpot blog views were from old blog posts, which goes to show that blogging is arguably one of the most important digital marketing tactics.read more →
In case you have been out of the tech loop, Apple released its new iPhone and iOS 9 operating system two weeks ago. In addition to more fine-tuned features like better navigation in Apple Maps, more built-in apps, and new emojis (finally, the taco!), the new operating system will now allow users to install ad blocking apps. This means users can now easily block third-party scripts, pop-up ads, trackers, and other forms of advertising that could come through.
Of course, ad blocking apps aren’t a novel idea. So what’s the big deal?read more →
There was a time when Excel sheets came in pretty handy for any sales person. Sales teams could use them to organize prospects and synchronize sales information. They did have some significant limitations though, and many times, the salesperson had to do a lot of the footwork in order to keep the process efficient and even effective.
However, Excel has had its day when it comes to customer relationship management. New CRM technology has emerged that makes Excel sheets obsolete for this purpose. Here are four good reasons why your sales team needs a CRM system.read more →