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How to Create Instagram Ads in Facebook’s Power Editor

In order to have a comprehensive marketing plan, incorporating social media is necessary. Your business should have a strong online presence on not just Facebook, but also other social media platforms such as Instagram and Twitter. Fortunately, Instagram has made it easier than ever for users to create advertisements. This has opened up a whole world of unique possibilities for marketers. Here are a few steps that will help you create Instagram advertisements in Facebook's power editor.

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How I Got a 68% Open Rate & 28% CTR on an Email Blast

Email marketing is not DEAD. Just often ignored. 

204 Billion emails are sent every day worldwide with the average person receiving 126 directly to their inbox*. No wonder it’s nearly impossible to get your email noticed, opened, and further yet clicked on. According to MailChimp* the average open rate for a midsize company (26-50 employees) is 21.08% and the click-through rate is just hovering above 3% at 3.02%. 

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3 reasons your website isn’t generating leads

Are you frustrated because your website isn’t performing the way you think it should? Would you like to know why?

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Top Takeaways and Lessons from Inbound15

As an #Inbound15 newbie, I had no idea what I was in for. But the conference, that went from September 8-11th this year in Boston, was both exhausting and exhilarating.  HubSpot’s annual conference drew in over 14,000 marketers who gathered to network and attend educational sessions in the hopes of furthering their career and inbound marketing knowledge. Keynote speakers ranged from Seth Godin and Brene Brown to Aziz Ansari and Marc Maron. Amy Schumer was the main event at Inbound Rocks and nailed it (of course).

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A Better Blog Post in 6 Quick Tips

Blogging is no longer "something that you should do," it is "something that must be done," if companies want to reach an awaiting audience. In April 2015, HubSpot released a report on the importance of blogging. Within the report it was revealed that companies which publish 16+ blog posts per month had 3.5X more traffic than their competitors who published between 0 - 4 monthly posts. As it turns out, on average 75 percent of all HubSpot blog views were from old blog posts, which goes to show that blogging is arguably one of the most important digital marketing tactics. 

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State Of Inbound 2015: Grow ROI by Aligning Your Sales and Marketing Teams

I had the privledge of getting a sneak peak in to the new State of Inbound 2015 Report produced by Hubspot.  When I reviewed the report I was really surprised at how poorly sales and marketing teams are aligned.  I know, we have all heard it heard it many times, sales teams blame marketing for too few or unqualified leads while marketing teams blame sales for not effectively working and closing leads.
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Don’t Be Fooled! Remember, Google Personalizes Your Search Results

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Here’s What You Need to Know About Ad Blocking in iOS 9

In case you have been out of the tech loop, Apple released its new iPhone and iOS 9 operating system two weeks ago. In addition to more fine-tuned features like better navigation in Apple Maps, more built-in apps, and new emojis (finally, the taco!), the new operating system will now allow users to install ad blocking apps. This means users can now easily block third-party scripts, pop-up ads, trackers, and other forms of advertising that could come through.

Of course, ad blocking apps aren’t a novel idea. So what’s the big deal?

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Still Using Excel Sheets? 4 Reason Your Sales Team Needs a CRM System

There was a time when Excel sheets came in pretty handy for any sales person. Sales teams could use them to organize prospects and synchronize sales information. They did have some significant limitations though, and many times, the salesperson had to do a lot of the footwork in order to keep the process efficient and even effective.

However, Excel has had its day when it comes to customer relationship management. New CRM technology has emerged that makes Excel sheets obsolete for this purpose. Here are four good reasons why your sales team needs a CRM system.

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