It's time for another AdVision staff Q&A! This time we sit down with our queen of content, Sarah Brizendine. Content strategy, design and all things inbound are what get her up in the morning. Read on to get to know our inbound account manager better!
On February 17, 2015, Facebook flexed its influential muscle and showed us once again how and why it stays at the top of the marketing heap by rolling out their multi-product ads. While retailers were giddy with anticipation at the idea of being able to show as many as 5 products, services, or promotions in one ad in members’ news feeds, content marketers looked on, the gears turning as they thought “how can we utilize this?” Here’s the outcome of that query – and it’s quite brilliant.read more →
When you are a digital marketer, you tend to notice anything and everything Google is doing. However, with the newest Panda refresh, Panda 4.2, the impact is far less noticeable due to it’s slow rollout. This marks the 30th update for the Panda Algorithm since it was launched in 2011. So what does Panda 4.2 have in store for us? Let’s take a deeper look into Google’s most recent algorithm refresh.read more →
Marketing personas have been there for quite some time. It is a great idea to personify the target segments and strategize accordingly. It does not mean that one persona can define each and every person in the segment but it is capable of providing an aggregate idea of the target population and that is why personas are so useful. However, it takes a lot of effort to make this strategy successful.read more →
By this time, everyone knows: your business needs to be on Google. But, not everyone knows about an SEO tool "Google My Business," an extension of Google Plus that is a vital part of local web strategy. Formerly known as "Google Places," Google My Business ensures that full information about your business is available to prospects that use the search engine to find businesses locally. This is the information Google will display in Google Maps and the information entered here will also serve as your company’s Google Plus pageread more →
Search Engine Optimization is all about driving organic traffic to your website. There are a number of factors that will influence your page rank for different search terms but ultimately a search engine is looking for the most relevant content for a particular search query.read more →
When you engage in a PPC advertising campaign, you need to start by considering your goals. Not every type of ad is compatible with every marketing goal. Display advertising is not a good match for many desired outcomes. Choosing display ads at the wrong time can lead to a negligible or negative return on investment, poor traffic quality and a massive waste of your money.read more →