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The Quick and Dirty Guide to SEO Redirects

If you have spent any amount of time on the internet, you have experienced a redirect. You click on one URL and wind up on a different URL. If you noticed that it occurred you probably clicked back or typed in your original URL again, only to be taken once again to the different one. So, what happened? Actually, this process can be a pretty powerful piece of SEO when used correctly. And how is it used correctly? We’re so glad you asked!

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5 Steps to Measuring Your Digital ROI

When you’re ready to kick of a marketing campaign of any kind, do yourself a favor and start planning your campaign with the end goal in mind. Ask yourself the following:

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AdVision Q&A: SEO Specialist, Sam Winn

Here we sit down with our very own SEO guru, Sam Winn. From keyword strategies to on-site SEO implementation, he is our go to guy. Find out what makes him tic and how he got started in the digital marketing world. 

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The Top 3 Ways Your Website Traffic Converts And How To Track Each One  

You probably spend a pretty penny trying to get visitors to your website. But what do you do with them once they are there? Does your landing page convert or is it so distracting that you have your visitors doing everything except buying? You must properly set up your website if you want to convert and not distract your customers. 

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How to Minimize Traffic Loss in a Website Redesign

As if the redesign or the development of an entirely new website wasn’t already daunting enough, maintaining a constant amount of traffic to the website after the rebuild should be a priority for all business owners, marketers, and webmasters alike. Amongst our clients, organic search can account for as much as 75% of all of their web traffic, so it’s imperative to do what we can to keep as much of that 75% coming as possible.

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The Top 5 Ways Increase Your Email Open Rates!

Email is the holy grail of marketing. It's a timeless source of advertising that brings one of the highest returns on your investment than any other digital marketing strategy out there. It all starts with the methods you use to make your audience WANT to open your emails - every time! Here are five simple steps to help increase your email open rates. 

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Did Someone Really Just Search That? Find Your PPC Search Query Results

What are the funniest search queries your keywords have matched to? 

There’s a report in AdWords and Bing Ads that we use to check the effectiveness of our keyword matching strategies, and it can provide some pretty entertaining insight. This report shows exactly which search terms our clicks are triggered by.

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