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The Top 7 Deadly Sins Of An Inbound Marketer

Inbound marketing can be a treacherous road if you don't know what you are doing. However, for some, it can be treacherous even if you do know what you are doing. You may be asking yourself "how is that possible?" Well, many inbound marketers know what they're doing; however, they are bypassing the basics. And as any good inbound marketing agency knows, the basics are what build a solid foundation for every great marketing campaign. Here are the top seven processes many inbound marketers are not doing consistently and therefore could be costing you big money.

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35 Habits of the Most Productive People

Everyone gets 24 hours in a day whether you flip burgers or are Warren Buffet. Our goal as a content marketing agency is to make the most out of those 24 hours.

I recently read a list of great productivity tips. Several of my favorites are listed below:

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Announcing Google Search Console (Say Goodbye to Webmaster Tools)

On May 20th, 2015, Google made an announcement that shook the world. Google Webmaster Tools will officially be rebranded as Google Search Console

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If Content Is King, Does that Make SEO It’s Queen?

In the life of an inbound marketer, we hear over and over again that content is king. I do agree with this statement. After all, the whole basis of inbound methodology is grounded in the theory that compelling content drives leads to your site and answers the questions they seek. Instead of the outdated method of outbound marketing, where you might find yourself buying, begging, or bugging your way to get noticed, inbound marketing focuses on getting found by new visitors, converting website traffic to leads, and leads into customers. This is done by, well, you can guess…adding compelling content to your site.

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The Codependent Nature Between Sales and Marketing

Sales and marketing, where would one be without the other? So many idioms come to mind, a boat without an oar, trying to make bricks without straw, once we have a product or service, without someone to sell it, there would be no need to promote it and vice versa.

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Three Types of Clients to Make or Break your Business

When you're running a business, it's easy to have the mindset that a client is a client. As an inbound marketing agency, we've had clients that are fabulous and those who we want to avoid. In this post, we'll discuss the three types of clients and how they benefit or harm your business' outlook and bottom line. 

 

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3 Simple Ways to Increase Meaningful Sales

First, I am thrilled to be sharing my first blog post on behalf of AdVision Marketing. If we haven’t had a chance to meet yet, I look forward to connecting with you in the near future. As the new Business Development Lead for AdVision Marketing, it is my duty to connect businesses with solutions that assist them in overcoming tough sales and marketing challenges.

I thought I’d kick off my blogging by providing three simple ways to increase sales. These tips can be applied whether your sales team consists of you alone or you have a sales team of 50. You can put these tactics to use whether you are selling high-end home improvement services or a new app for Fortune 500 companies. 

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SEO and Inbound Marketing: What’s the Relationship?

SEO, or search engine optimization, and inbound marketing might seem like separate strategies for driving more traffic to your website and converting more visitors into leads. The truth is that you can try to separate them, but you'll only come to this conclusion: SEO is simply just one component of the larger strategy that is inbound marketing. 

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Myth: Inbound Marketing is not for Ecommerce

We hear from brands and online retailers that inbound marketing is not a good fit for ecommerce.  The excuses range from the average order value isn’t large enough to people are just online hunting for the best price.   

These companies are missing the point.  While shopping online is technically simpler to accomplish today, customers are more confused than ever.  There are endless reviews, expert bloggers, unboxing videos and on and on.  Shoppers are inundated with tons of data but they don’t get the real help to make a decision.

Helping customers through the buying funnel is an ideal fit for inbound marketing.  Let's look at 3 ways the inbound marketing methodology can be used in ecommerce.

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