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Back to Basics: 3 Surprising Ways to Target Your Facebook Ads

Last week we wrote about how to use Instagram for business marketing. This week we're going to dive into some great ways you can target ads on Facebook.

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The Number One Mistake for Web Designers - uGurus interview with Chris Kampfe

A couple weeks ago uGurus, a site centered around providing advice and resources for web professionals, came by and interviewed Chris Kampfe, our VP of Business Development here at AdVision. Check out the video and let us know what you think! 

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Instagram for Marketing? 5 Ways to Take Advantage of This Underused Tool

Instagram launched on October 6, 2010 and since then has grown into one of the top social media platforms out there. This social app is based on the concept of sharing photos. The average user will take a photo, use the filters, post it and sit back waiting for likes and comments from friends. For the average user, this is a great use of the platform. However, for companies, this would seem to be much less useful than platforms like Twitter or Facebook that seem to be MADE for marketing.

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3 Things You Better Include In Your Buyer Personas

Buyer personas might be the most overlooked aspect of inbound marketing in existence. I would even go as far as to say this essential foundational inbound marketing effort is often shoved aside by many self-proclaimed marketing gurus and business owners as marketing textbook fluff.

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5 Tips to Improve Your AdWords Conversions

Many businesses jump into an AdWords campaign thinking it will be a panacea for all their advertising concerns and woes. But like any other aspect of marketing, an AdWords campaign takes hard work to be truly effective. Here are five tips to help you make sure your ad gets the highest number of clicks to achieve the greatest ROI:

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Stop! Don't Make These Mistakes That Bleed PPC Campaigns of Money

Pay per click advertising requires a careful balance: you need to get your ads in front of enough people, but, you need to keep click costs from devouring your budget. To get the most out of your pay-per-click campaign, you need to make every penny count. That means carefully crafting your campaigns and getting your ads in front of the right people. If you are making these PPC mistakes, you are flushing money down the drain on worthless clicks:

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Best Way To Bring Back Return Customers? Email Drip Campaigns

When marketers are interested in increasing sales, they often forget one powerful resource: their current customers. People who have purchased from you once are likely to do so again. But, sometimes it takes some action on your part to remind your customers why they love your products and why they should come back for now. Drip email campaigns are one great way to enhance your company's visibility.

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