With the beginning of the end of Google Legacy campaigns upon us, what – as Marketers – do we need to know about Enhanced Campaigns?
Most of us marketers use a variety of tools to support our efforts, most of which have their own reporting and analytics components (what good is marketing, if you can’t measure it?). While the level of granular data provided by each platform is great, it has two unfortunate bi-products:
Some people say it’s Google’s secret sauce. Other’s say it’s almost a complete mystery, and Matt Cutts is the man behind the curtain.
Whatever you may refer to it as, Google’s ranking algorithms are just as mystifying as they are difficult to optimize your website for.
My name is Holly Lieberman, and I started as a Digital Marketing Coordinator at AdVision Marketing about a month ago. In this time I took a deep dive into the world of Search and Inbound Marketing.