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AdWords Management Is Not Equal: Tips for Managing your AdWords Account

The management of your AdWords account is very important. Whether your company is taking the task on in-house or hiring an agency – AdWords management is not created equal. Strategy along with optimizations differ among industries, within media budgets, locations, and importantly – within your business’ goals.  So here are some helpful tips and tricks for the management of your AdWords account:

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SearchCon 2018 Recap: What You Should Know About SEO in 2018

 

If you haven’t heard of SearchCon yet that either means that either we as search engine marketing professionals aren’t doing our jobs, or you are simply just missing out. Meeting annually for the past 4 years, some of the top providers of Denver SEO services and digital marketing get together at Beaver Run Resort to talk shop, network, and have fun in beautiful Breckinridge, CO.

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Meet the Pets That Inspire Our AdVision Team

Working at a digital marketing agency can be stressful. But with the help of our furry best friends, they reduce our blood pressure and make us smile constantly. AdVision is an office full of people who love and appreciate their pets. Come meet the animals that inspire our AdVision team everyday and learn more about our quirky pets:  

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How to Spring Clean Your Digital Marketing

The days are getting longer, the temperatures are rising, flowers are blooming, spring is here! In the spirit of rebirth and renewal that comes with spring, let’s not only spring clean our homes, but also clean up our digital marketing.  Here at AdVision, we recommend regular assessments of your marketing channels, to ensure you are maximizing your efforts, and keeping each current. What better way to do this than with audits? Here are five audits we conduct to keep our marketing efforts sparkling and fresh:

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Have You Seen This Year's Graphic Design Trends?

 

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10 Influential Women in the Digital Marketing World

 I was recently scrolling through my emails and came upon an article of the top 25 most influential digital marketers. There were some truly inspirational and knowledgable people included in that list, BUT 85% of the list was men! That got me thinking... this isn't a true representation of the digital marketing landscape and the top performers in it. I work with some pretty incredible women in this field everyday. 

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How to Choose Between Paid Search and Social Media Marketing

Should your company do paid search or social media marketing? The truth is, you need to be doing both, and the right marketing agency can help.   Paid search marketing, also known as SEM (search engine marketing), includes ads on search engines, including Google, Yahoo and Bing, to help users find your business when they need it most.   Social media marketing  is any type of marketing performed on social media sites like Facebook, Twitter, Snapchat and others.
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How to Write for SEO in 2018

 

When I started out as an SEO copywriter back in 2013, I heard a lot of jokes from my friends about my new career. Who could forget this gem?

“An SEO walks into a bar, restaurant, ale house, best bars with beer, bars near me…”

Admittedly, it’s a good one! And honestly, there was a time when that was true. However, blindly keyword stuffing and robotically pumping your copy full of specific keywords is a very outdated idea. Writing for SEO in 2018 is much more about concepts than it is tying your content to specific keywords. So how can you optimize your content to be the best it can in today’s SEO landscape? 

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6 Ways to Stop Your Inbound Marketing Campaign from Getting Stale

Are you like me during the Super Bowl- you turn the volume down during the actual game, and turn it up during the commercials? Don’t get me wrong, I love watching sports (although I do prefer baseball over football), but as a long-time marketing nerd, the opportunity to see what some of the top advertising minds in the country can create, with seemingly unlimited budgets, is far more exciting than the actual game.  The pressure to create a winning commercial, along with the knowledge of the immense audience, really push the adpeople to new heights each year, and it inspires me to push the limits in my own marketing efforts.

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How to Succeed After Business Heartbreak

Heartbreak, whether it be in love or in business, is brutal. There’s no way around it. Sometimes all of the hard work that you put into a marketing campaign or closing a big deal can end up an epic failure. While heartbreak can be difficult to stomach, you will most often come away from it with strength and resiliency - ideal traits for success in business. How you respond to failure will ultimately determine your success moving forward. 

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