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What I Learned in 8 Weeks with Dan Tyre

As the saying goes, sometimes the heaviest thing in the office is the phone. I, like many other agency owners, am always looking for ways to find more business. The one thing we had never done consistently, or well, was prospect over the phone. The thought of calling a complete stranger and interrupting their day to tell them about our services was dreadful. This is when I decided to apply to HubSpot’s 8-week Sales Lion Bootcamp, with Dan Tyre. I knew there had to be a better way of going about this.

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A Proven Framework for Planning a Successful Advertising Campaign

Advertising is simple and really hard. There are a lot of businesses, both big and small, wasting a lot of money on advertising. Bad advertising results can almost always be pointed back to poor planning and execution. Whether you’re working with an agency or running your advertising efforts in-house, the following framework puts some structure around a proven approach to planning and launching a successful advertising campaign.

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6 Steps to a Successful Agency Partnership

Whether you own a business or work for a great one, the notion of partnering with an agency to help grow your business more quickly has likely - at the very least - crossed your mind. Maybe you’ve realized a gap in your team’s capabilities. Maybe you want your marketing and sales efforts to move faster. Or maybe you’ve decided it’s time to rethink your lead generation and client acquisition strategies altogether, but don’t know where to start.

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What Is Local SEO and Why Is It Important?

Local search engine optimization is a branch of SEO that focuses on maximizing a website’s chances of being found in local search results and can be an incredibly effective way to market your local business online.

Local SEO follows a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses. Optimization for local SEO can be quite different than traditional on-page SEO.
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Brand Name Keywords: To Bid or Not to Bid?

At this point, paying for advertising on search engines is a must. Just about everyone is doing it. When setting up campaigns, you’ll want to do extensive keyword research to see what keywords fit your company and industry. It's important to pinpoint your target audience and choose what keywords to bid on that would make the most sense for your company. You want to show ads for your products, services, etc. in your specific targeted locations. Be sure to check out some best practices for deciding on how you structure your Google Ads account and campaigns. After you have a campaign outline in place, you’ll want to make sure you don’t forget to bid on one of the most important keywords – your own brand.

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7 Fresh Graphic Design Trends for 2019

 

Large, High-Impact Typography

This year, typography is going big—literally and figuratively. Large-format, all-caps type will take over, and fun effects on this type (think metallic and 3D) boost the impact even more. In addition, we’ll see typography get super involved in the design, playing an active role in interacting with the rest of the elements. Try mixing different font weights, experimenting with various type orientations and pairing unexpected fonts. 

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In-House Marketer vs. Digital Marketing Agency:  Which Should You Choose?

To invest in a digital marketing agency or not to invest in a digital marketing agency, that is the question.

When it comes to reaping the benefits of online marketing and ramping up digital ad spend the right way, this is a very important question. You want to attract new customers, nurture existing ones, and outshine your competitors by investing in marketing. So, should you hire a marketing agency or go with an in-house marketer for your company?

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Budgeting for Digital Ads: How Much Should I Spend?

We hear it all the time: How much should I invest in Google Ads? How much should I allocate for Facebook advertising spend? There's no universal answer that serves every business, so our response is typically, "There are several things to consider." While that can be frustrating to hear, by looking at platform variables, you can set a realistic budget that will drive results for your business.
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How to Create a Content Strategy that Fuels Business Growth (Legitimately)

If you run a business, then you’ve likely been hearing about content marketing for a while now. And if you’ve tried implementing this vague thing called content marketing over the last few years, you’re not in rare company if you haven’t really figured out how content marketing actually contributes to your business growth.
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How to Create Accessible Marketing

As marketers, it's our job to create messages that resonate with a wide range of people. However, many businesses fail when it comes to creating content that caters to the vision and hearing impaired communities. It's estimated that 25.5 million adult Americans are visually impaired. And according to the National Institute of Deafness and Other Communication Disorders (NIDCD), about 28.8 million adult Americans are hearing impaired. Combine that with a large aging population and a growing rate of health conditions, and you have a very large percentage of the population that may not be receiving the marketing messages you're putting out.
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