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How to Drive Revenue with your eCommerce Blog

We all know the importance of blogging for your business and the many benefits you will see from doing so: Build your domain authority, increase backlinks to your business, be recognized as a thought leader in your industry, keep top of mind to your customers and top placement on search engines, to name just a few.  But what about your eCommerce site? Is blogging still important? The answer is a resounding yes! Not only is it important for all the reasons listed above, but when done correctly, it can help you increase revenue, both directly and indirectly.

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10 Golden Design Rules to Make Your Email Shine (and Convert!)

As our inboxes become more and more crowded, it’s your responsibility as a genius marketer to stand out above the rest. Email marketing without the right strategy leads to a lot of work without a lot of payoff, and the design of your email is one of the key ingredients in a successful strategy. Behold: the ten golden rules of email design that will set you on the path to inbox glory.

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Schema Markup: What Is It and Why Do You Need It?

SEO and visibility on the web continues to be an uphill battle. Not only is there more competition, Google also continues to innovate and shake things up on us.  As digital marketers, we need to use all of the tools available to us in order to compete. Schema markup, also known as structured data, is one of the most powerful ways to help Google and other search engines read and understand what your website is all about. 

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4 Mistakes All New Account Managers Make

 

Whether you work for an agency, or yourself, below are 4 mistakes all account managers will make, but can be easily avoided. Click here to find PPC expert services. 

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AdWords Management Is Not Equal: Tips for Managing your AdWords Account

The management of your AdWords account is very important. Whether your company is taking the task on in-house or hiring an agency – AdWords management is not created equal. Strategy along with optimizations differ among industries, within media budgets, locations, and importantly – within your business’ goals.  So here are some helpful tips and tricks for the management of your AdWords account:

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SearchCon 2018 Recap: What You Should Know About SEO in 2018

 

If you haven’t heard of SearchCon yet that either means that either we as search engine marketing professionals aren’t doing our jobs, or you are simply just missing out. Meeting annually for the past 4 years, some of the top providers of Denver SEO services and digital marketing get together at Beaver Run Resort to talk shop, network, and have fun in beautiful Breckinridge, CO.

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Meet the Pets That Inspire Our AdVision Team

Working at a digital marketing agency can be stressful. But with the help of our furry best friends, they reduce our blood pressure and make us smile constantly. AdVision is an office full of people who love and appreciate their pets. Come meet the animals that inspire our AdVision team everyday and learn more about our quirky pets:  

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How to Spring Clean Your Digital Marketing

The days are getting longer, the temperatures are rising, flowers are blooming, spring is here! In the spirit of rebirth and renewal that comes with spring, let’s not only spring clean our homes, but also clean up our digital marketing.  Here at AdVision, we recommend regular assessments of your marketing channels, to ensure you are maximizing your efforts, and keeping each current. What better way to do this than with audits? Here are five audits we conduct to keep our marketing efforts sparkling and fresh:

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Have You Seen This Year's Graphic Design Trends?

 

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10 Influential Women in the Digital Marketing World

 I was recently scrolling through my emails and came upon an article of the top 25 most influential digital marketers. There were some truly inspirational and knowledgable people included in that list, BUT 85% of the list was men! That got me thinking... this isn't a true representation of the digital marketing landscape and the top performers in it. I work with some pretty incredible women in this field everyday. 

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