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Make Your Website a Lead Gen Machine

With all of the acronyms floating around the digital marketing world today, it’s easy to confuse which tactics are used to accomplish certain goals for your website. When you constantly hear terms like SEO, PPC, or CRO, it’s easy for the eyes to start glazing over and for your focus to shift to more important issues like, “How have I still not started Chris Thompson on my fantasy team?”

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5 Reasons Why PPC Management with an Agency Makes Sense


The front line of Google and any other search engine results page (SERP) begins with paid search. I’m sure by now you have seen some sort of advertisement from a competitor online and thought, I need to give this a try. Google’s tutorials make it seem easy to start and I can run my own campaigns.” 

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How to Optimize Your Website for Conversions

Conversion rate is one of the most important key performance indicators (KPIs) when it comes to your website. So it comes as no surprise when business owners and marketing managers ask, "how can I improve the conversion rate on my site?"

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