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Do I Really Need SEO & PPC?

Let’s Start with The Obvious:

SEO stands for Search Engine Optimizations or known as Organic Results and PPC stands for Pay Per Click (clearly Paid Advertising). There feel better? Okay lets get started. If you have ever worked for a digital agency the question always seems to come up from time to time. "Do I Really Need SEO and PPC?” And simply put, yes you do if you want to have a successful marketing campaign on all fronts. read more →

Remote Working Just Might Work

A little over a month ago, we implemented bi-weekly "town hall" style meetings at AdVision. Although we often attend social events together or meet up for happy hour beers, we’ve never had a platform for everyone to candidly and publicly speak their minds on what they feel is working in the agency, what’s not, and how we can improve as an organization. With a few of these sessions now under our belts, my only regret is not starting these meetings sooner. The feedback we’re receiving from the team is truly amazing, and I’m convinced these meetings are going to make us a more tight-knit, effective team going forward.

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AdVision Brews for a Good Cause

Entrepreneurs, charity and a home brew competition don’t usually go hand in hand, but they do when you live in Colorado!

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The 6 Most Disheartening Stats from HubSpot's State of Inbound Report

This morning, HubSpot released the 2016 edition of their annual State of Inbound Report. The report is chock-full of insightful factoids gathered from over 4,500 respondents in various marketing roles, and does a fantastic job at recapping the latest in the constantly changing landscape of inbound marketing. This year was different though; not all of the trends and developments of 2017 present an optimistic future for certain aspects of marketing. Below, I've shared the 6 most disheartening stats from this year's State of Inbound report:

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5 Essential Strategies for Staying Productive and Happy While Working Remotely

The times, they are a-changin. With the increase of virtual communication technology, more and more jobs now have the flexibility to work from anywhere, not just an office. With advantages like lower employee turnover, decreased overhead costs, and lower reported stress levels of remote employees, telecommuting jobs are on the rise. A 2015 Gallup study found that the number of employees who work at least part of the month from home has grown by more than 300 percent in the last 20 years.

As a remote employee for AdVision since my move to Durango, Colorado in May, I have learned some lessons along the way that I’ve found to be instrumental in my happiness and productivity while not in the office. For all the remote workers out there, or even if you’re just wondering if it’s right for you: I want to share with you five of my top pieces of advice for staying on task and creative away from the office. 

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Trying Our Hand at Construction: A Round-Up of AdVision's Habitat for Humanity Build

On a beautiful Friday with lots of sunshine, we all took a break from our computers to get our hands dirty at a local Habitat for Humanity build in northeast Denver. As digital marketers, it had been awhile since most of us had handled power tools -- and our leader, Marianne, sure put us to work! In six rewarding hours, we helped further the construction of energy-efficient and safe homes for local families.

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A Millennial’s Guide to Snapchat for Business

The age of Snapchat is upon us. Snapchat currently boasts 100 million active users, surpassing Twitter. Since its inception in September 2011, Snapchat has transformed from a “not so Disney” platform to one of the most effective methods to market and reach various demographics. As a social media marketer for your business, Snapchat provides an incredible opportunity to target millennials who account for 70% of all Snapchat users.

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9 Tools That Make a Real Impact on Your Digital Marketing

It’s almost impossible to keep up with the array of tools available for digital marketing these days. There are a million and one choices when it comes to keyword tools alone. They all make grandiose claims about what they can deliver and unfortunately, more often than not, they don’t live up to those claims.

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5 Essential Tips for Improving Your Client Relationships

Client relationships are the glue, magic, and sometimes the safety net of every account. If you’re unable to build rapport with a client, then it’ll be that much harder keeping them on board.

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The Definitive Guide to Google SERP Updates: 2016 Edition

Understanding How Google’s Most Recent SERP Updates Can Help You Win at SEO in 2016

 

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